Email domain reputation checker is how ISPs and mailbox providers judge your email, determining whether it’s delivered to the inbox or spam folder. A high domain reputation score reflects responsible sending behaviour and demonstrates you are following best practice. The best way to improve your email domain reputation is through regular, consistent and valuable content sent to a targeted audience segmented by demographics and interests. This ensures your emails are engaging and relevant to your audience, minimising spam reports and preventing email deliverability issues.

Email Domain Reputation Checker: Ensuring Deliverability

Another key factor is to keep your list clean and use a double opt-in process, so that only those who want to receive your emails confirm their subscription. This minimises accidental signups, which can result in spam complaints. It also helps you follow laws about email marketing in some countries, including the CAN-SPAM Act in the US and GDPR in Europe.

Using a free tool like MxToolBox or Talos Intelligence can help you monitor your email reputation and address any problems that might be impacting your deliverability. Keeping up to date with your reputation will ensure that you remain in the good standings of your ISP or mailbox provider, and can avoid any future email delivery issues. It’s also important to check your email blacklists regularly, to ensure you are not listed and that if you are, you work with an ESP who can provide fast and efficient removal. In addition, ensuring your emails are mobile-friendly will also help you maintain a strong domain reputation.